jquery data

$( "body" ).data( "foo", 52 );
$( "body" ).data( "bar", { isManual: true } );
$( "body" ).data( { baz: [ 1, 2, 3 ] } );
$( "body" ).data( "foo" ); // 52
$( "body" ).data(); // { foo: 52, bar: { isManual: true }, baz: [ 1, 2, 3 ] }

<a data-id="123">link</a>


var id = $(this).data("id"); // Will set id to 123

data attribute in jquery 

For setting attribute data to the element
Html
<p id="assign">Assigning data attribute</p>
jquery
$("#assign").data("title","firstparagraph");

Output:
<p id="assign" data-title="firstparagraph">Assigning data attribute</p>

For getting attribute data from the element
Html
<p id="assign" data-title="firstparagraph">Assigning data attribute</p>
jquery
console.log($("#assign").data("title"));
console.log($("#assign").data());

Output:
firstparagraph
{ title: firstparagraph }